IgnitionOne is a worldwide leader in the marketing technology. They used cloud based services for the evolution of trading. Recently, they announced a significant evolution of self service marketing technology. This is the fully integrated version of the digital suit, which provides a self service to interface one-to-one-conversation messages to the particular consumer. The each part of the conversation will depend on the score of user engagement.
This innovation will help to marketer to identify the known and unknown customer. They provide messages to about 90% of people whose identity is not satisfied. They use CRM and DPM solution for the efficient conversation. The CRM solution is used for the emailing, direct mail integration, offline sales, integrated profile and closed loop. The facebook exchange has DSS capabilities, which is the best way for the marketer who looking for the advertising or expansion of business. The companies the facebook preferred advertising developer and recently score 300 million users per month. They provide service over seventy five countries.
A feature of the application is given below.
- It is a simple self service interface to create on-site campaigns quickly.
- Skins and custom templates
- Cloning functionality
- Form builder and image library
- Campaign management
- Targeting and segmenting the user profile for engagement score
- Workflow feature for testing and change review
- Real time user profile allocates multilayer marketing segment tool for connecting categories of product.
- Interface fully compatible with the mobile, tablet and PC functionality.
The CEO of the company said, “IgnitionOne is changing the landscape and definition of Marketing Automation by focusing on potential customers who have not yet raised their hand and automatically deliver the messages that will drive that ‘anonymous’ person today to become a customer tomorrow.”